General Motors is known for their great deal of advertising, spending millions of dollars to accomplish what they want. With the demand being very large for the Super Bowl, General Motors decided to launch many commercials for their cars during this time. They also saw that the television show "Glee" would be coming on afterward so they were able to present themselves in the show. To show off their cars, they decided to give one of their models, a Camaro, to the game's most valuable player. Spending so much money on advertisements is helping our economy because they are giving away so much. Even though General Motors is spending so much money on these commercials, it well help them in the long run because so many people watch the Super Bowl and they are being exposed to all the vehicles they present in the commercials. If the demand to watch the Super Bowl is very high then many consumers will see the cars and more than likely become interested. They used commercials that would draw people in and find them interesting so they were able to watch. However, they did not drift away from the point of presenting their cars because they wanted consumers to stay focused on the main topic. This auto industry became bankrupt a couple years ago and was not able to do advertisements but as they rose out of this bankruptcy they were able to do advertisements again and draw in consumers. All of the companies advertising in the Super Bowl are spending a lot of money, however it is helping our economy. General Motors is being intelligent when they spend their money on advertisements during the Super Bowl because the demand is so high and they will be sure to attract many consumers from it.
http://www.wausaudailyherald.com/article/20110131/WDH0505/110131130/0/WDH0101/-GM-stakes-millions-Super-Bowl-ad-blitz?odyssey=nav%7Chead
Bri Sharp, Catherine Gregory, Chris Kennard
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