Everyone expects Easter weekend to be a huge weekend for chocolate to bring in a huge profit. This Easter chocolate makers are feeling the pain of their favorite chocolate eggs and bunnies not being as popular. Because of the low demand the chocolate makers are forced to lower prices. Even popular favorites such as Cadbury's Creme Eggs are finding it hard to make a profit with the rising prices of sugar and cocoa. The price inflation of these items makes the cost of production higher and low demand causes the price to remain low. Many stores use the deals on these Easter favorites to draw people into their stores so they can make a profit with other products. Although the demand of these items is obviously higher this time of year the profits are still not comparing to previous years. The amount of independent chocolatiers is slowly decreasing as large companies take over the marketplace. Rising prices of necessary ingredients may just cause these independent chocolatiers more discouragement from continuing in their business. While the Easter bunny may be enjoying the low prices the manufacturers and sellers are finding it hard to make their usual profit.
Catherine Gregory, Bri Sharp, Chris Kennard
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