Sunday, April 10, 2011

The Final Four


The final four were huge games for many people this year. Located in Huston this year, the revenue in the city would be expected to rise for the duration of the games. In this article, it was also made clear that the Connecticut Huskies were also in for a raise in their future revenue. The Huskies wanted to make sure that their image to people was that they were a very supportive school, possibly hoping to increase upcoming freshman applications to their school. The Huskies made sure of their presence by presenting 300 free tickets to the games to all Houston and Rice students.  By making sure they had a full fan section even though they were not the home school, there presence is more appealing to the outside eye. Although Connecticut had to pay for the 300 seats, which decreased the amount of profit they made, Huston continued to make a profit from all of the drinks and food consumed by these 300 fans.  It was made obvious that the demand for the tickets was beyond low. The Huskies made an economically wise choice by allotting 300 of their designated seats to be free hoping to fill up their stands, where UConn had a great amount of empty seats out of their designated 800. The huskies were able to supply multiple tickets even with a lacking demand, still making revenue from the seats that family members and school mates paid for. On top they expect to see future funds from tuition and donations for the support of their basketball team. 

1 comment:

  1. I believe the Huskies made a very smart business decision in giving away 300 free tickets to fans. This not only provides more fan support, but it also has many not as obvious benefits. They made money off of the complement goods such as drinks and food that fans bought. Also, any friends and family of the students who won tickets who decide that they want to come too will buy tickets and food and drinks. I do wonder, however, if the Huskies considered if lowering the prices of their tickets would provide the same effect. If they had tried this and no difference had been made, then I do agree that their decision to give away tickets was a smart idea.

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