The royal wedding was all that anyone has talked about for the past 2 months. One aspect of the wedding that was the most anticipated was Cate’s dress. It was the dream of any designer to get to make the first dress ever to be worn by the new princess. This is because the designer who is selected will be classified as the best of the best. Cate decided to wear a dress designed by Sarah Burton at Alexander McQueen. The demand for her as a designer will skyrocket because of Cate’s selection. Her beautiful design and craftsmanship will be showcased on a worldwide stage. The cost of the dress would not have been an issue because the advertisement alone would bring endless opportunities for the designer. Based on the principals of economics the price of dressed made by this designer will continue to go up as the demand goes up. The dress is the centerpiece of the wedding and will continue to be talked about by everyone. The fact that Cate chose to wear this dress shows that she approves of the quality and craftsmanship. This dress will also stimulate the market for “look alike” dresses and I can imagine that the wedding dress industry will benefit due to high demand.