Unless you were away or completely secluded from everyday life during this past holiday season, you are probably very well aware of McRib’s reappearance for a 60 day period in the months of December and January in its 2nd ever nationwide appearance. McDonald’s probably owes the astounding popularity of the McRib to it’s almost cult like followers. The limited availability of the McRib has also led to an excessive demand for the product throughout the country. McDonald’s probably keeps a low supply of this product on person in order to add an aspect of exclusivity and rarity to the product, that enables them to be sold very quickly during the limited amount of time during which the product is on sale. In fact if it were not so exclusive I doubt it would be as appealing of a sandwich to many because I personally find it to be disgusting. Some McRib consumers are so dedicated that they travel long distances in order to go to markets where the McRib at the time is being sold, another went as far as going to Germany, the only country whose McDonald’s sell McRib’s year round. The exclusivity is a good thing for McDonalds, in fact during the 3rd quarter, the quarter in which McRib’s were sold, McDonalds sales went up 5.3% percent in the United States. Tell us what you think about the McRib and rather its better being exclusive instead of being sold year-round? Or if there are any other products that are exclusive like this one? Also if you want to read the articles go to http://adage.com/article/news/mcdonald-s-rolls-mcrib-sandwich-nationwide/146811/
-Andrew Velvin, Will Noble and Cameron Casey
